A small business niche consultant can help you to define your ideal client in order to target your business strategy. Finely targeting your marketing efforts is crucial if you want to get the most bang for your advertising bucks.
My name is MJ Ross, and I have a passion for helping women small business owners reach their full potential. I can help you clearly define your ideal client and then match you to the best experts for you and your marketing efforts.
Do I Need A Small Business Niche Consultant?
Let’s face it: you don’t have the time or resources to reach everyone with your message. You need to find the most cost-effective strategy possible to reach your full potential. This absolutely requires defining your target audience. Your resources must be spent reaching the people most likely to purchase your products or services.
You have to understand and speak your ideal client’s language if you want to make a sale. You need to know their challenges and the problems they are looking to solve. They should believe your marketing efforts speak directly to them and you will provide exactly what they need. If all of this is done right, there is little to no competition for their dollars.
Who Are You Trying To Reach?
You need to learn everything about your ideal client, not just the basics. Who are they? Where are they? How old are they? What do they need? What motivates them? What are their struggles?
You need to know your perfect customer’s demographic, geographic, and psychographic characteristics, as well as where they hang out, where they look for information, their hobbies and interests, and more. There is a long list of things you need to learn about your ideal client that a small business niche consultant can help you clarify.
Once you have fully fleshed out your ideal client, it becomes much easier to focus not only your sales and marketing efforts but your entire business strategy to reach them. When you narrow your focus enough to make your products or services a unique match, you set your company and your team up to start meeting and exceeding goals.
MJ Ross, Small Business Niche Consultant
I am who I needed years ago. I wanted to pivot my business and did so, but not in the best direction. It would’ve really helped to have someone who was objective look at my business and help me develop strategies and an action plan, as well as supporting me and pointing me in the right direction.
If insight from someone who’s “been there, done that” would help move your business forward, then I invite you to join an upcoming complimentary workshop. Contact me by message, give me a call at 918-261-8951 or schedule a consultation today, and let’s find your niche.